Creative Energy Officer

When I meet someone for the first time, I have often wanted to hand them a preface. This would contain a few key moments from the past, failed relationships, funny/tragic stories, a songlist and a stack of DVDs (mostly bad 80s movies).

That way, when I say something like, “well, at least I have that going for me,” people would immediately recognize what I was talking about. Whether they would find me funny or not is another story.

Instead, what usually happens is that I get a few minutes into conversation, I say something that sounds inappropriate or misguided. Then, I attempt to explain my choice of words or reasoning for the placement of a story.

Personally, I am waiting for the folks at Google to come up with the iCloud. This is a digitally generated keyword cloud that would display above your head at all times. This way people would know what is important to you, how you define yourself and what your personality is like.

Here is what I think mine would look like:

This is how your iCloud may look after you realized you deleted all your episodes of your favorite reality TV show from your DVR:

You’re ready to make a killer sales presentation:

While you are dreaming at night:

All that would be required for this to come to fruition is some form of brain scanning device. This should be easy to come by for the Google folks. Aren’t they the royalty of the Inter-webs?

All of this is leaving out the possibility to tie this in with the social networking software and text messages. The Twitter people could grab a hold of this and the need to constantly update people on where you are and what you are doing. It could be the iCloud autoTwitter.

TRY THIS ONE OUT:

Go to wordle and create a word cloud for yourself and for your organization. Then, make one using the text from the last reviews of you or your company. You may notice a discrepancy, and that creates an opportunity to change what words your customers associate with you.

Really, the people at Google don’t need to create these. Everybody already sees them anyway…for better or for worse. They are writing one for you right now. As much as I would like to have a preface to make things easier for folks that I meet, people are already writing one for me. The cloud that we create for ourselves is pretty useless in relation to how others interpret who we are.

Your marketing does not belong to you, and you don’t get to write your word cloud.

So, what words are you putting out there? Please email me or comment below with your word cloud.