Posts Tagged 'competition'

Visions fade…passion must remain

It was 1968. My friend Carl’s grandfather had purchased a brand new black and silver Shelby Mustang. It was a thing of beauty and a marvel of performance.

It was driven until the mid-80s when it became a fixture in his grandfather’s garage where entropy set in.

Fifteen years later, after the death of his grandfather, Carl’s uncle wheeled the old car out of the garage and onto a tow truck. Carl’s uncle had an old photo of himself and his recently deceased father (white t-shirt and denim clad) leaning on the rear of the Shelby (if you put your ear to the picture, you can hear the John Mellencamp soundtrack).

His uncle had a vision: He needed to restore the Mustang to its original form and performance level.

The car, however, had suffered greatly from 20 years of neglect. It was completely rusted out and broken down, and Carl’s uncle lacked both the resources and the knowledge on how to restore the vehicle.

Most mature and wise people would not embark on such a journey. While the vision may be there, it is just too much time, money and emotions to invest in something that really does not create any value, but his uncle had that photo.

In total, it took him 15 years to completely restore the Shelby. During that time, there were months where no progress was made. His uncle would pull the tarp back, shake his head and put the tarp back over the car.

Later, he would look at the photo. His memories would awaken. The smell of the new interior and the way that the manual transmission would slide into gear…like it knew it was supposed to. He would go back to the vehicle and slowly begin to work again.

(Just to set the record straight, I would have gone into more detail on the car, but I know nothing about cars. When I am on a family trip and the car breaks down, I try to pretend that I know what’s wrong. I mutter something about alternators and gaskets as I open the hood only to find the same thing there as the last time…an engine. At least, I think that is what that thing is.)

However, what I can relate to is the passion, disappointment, anguish and long suffering that a project like this can mean for those who choose this path. This is really the same path as the entrepreneur. Here are 3 things that I took from my friend Carl’s Shelby story:

  • Nothing worth doing is ever going to be easy, and it is going to take twice as long as you would like it to. When your problems pile up on you, remember that this is all part of a much larger process. The story of your success is never going to be what you planned, but it will always be what it is supposed to be.
  • To do something truly great means you will be humbled. Most days, the task was too daunting. The car won many battles, and through it all, Carl’s uncle had to admit repeated defeats. However, they were not permanent. He remembered his passion, and he humbly moved forward.
  • Baby steps, my friend. Most entrepreneurs and leaders want the success and dreams to come true now. However, with most things, we will have to be content with patient improvement. This does not mean that we rest on our laurels, but the shortcut to success does not exist.

MOST IMPORTANTLY:

  • Find your Mellencamp-esque photo. The vision may fade, but the passion is the engine. Carl’s uncle had a perfect, clear, well-defined vision, but with no fuel, he would have no Mustang. This does not mean that he felt the passion all the time, and there were days when he could not . But…he always found a rallying point in the nostalgia of connection with his father. He had more than purpose…he had energy to make that vision a reality. The photo symbolized this energy.

HOMEWORK:

What inspires you? What is it that you feel in your gut about you, your organization or your product/service? (Or, do you feel anything in your gut about what you do?) Where is it that you feel most fulfilled? What brings you joy?

Without the unreasonable and burning desire, nothing can be accomplished. No one can coach you on how to have passion. You have to want to find it.

  1. Write down three things that you are passionate about that you think makes you unique from others in your industry or trade. If you would like, you can share them below in a comment. Who knows? You may inspire someone.
  2. Check these guys out to find an idea that sticks. While they can’t supply you with passion, they can help you to make that passion into a “photo.” Something you can rally around.

*************

Jeremy Nulik, Creative Energy Officer, St. Louis Small Business Monthly

****

Don’t compete, change the game…Vuja De, Deja Vu…Part 2

Turns out flying the friendly skies is not such a friendly notion for business investors. Most of the current airlines have lost money. Jet fuel prices increase while consumer confidence decreases. American Airlines is canceling flights while Continental and Delta are constantly running behind schedule.

The outlook for the next year is not looking so favorable, according to this article in the International Herald Tribune:

Recent fare increases and the weakening U.S. economy could hit the bottom lines of airlines in the United States as more companies are requiring their executives to fly economy instead of business class.

Southwest AirlinesOne company, however, founded 37 years ago has posted the most consistent profits every year of any airline- Southwest Airlines. The company also has the lowest number of complaints per passenger since the government started tracking it in 1987.

Why? They changed the game that was being played. They did not want to be an airline…they wanted to give people freedom.

(I know that, if you are like me, then you are tired of the Southwest Airlines example…every consultant who challenges people to “think outside the box” uses them, but bear with me…please)

Freedom. Southwest has sought to “democratize the skies.” They do not offer first class, no “hub and spoke” system of flights, and they still have their “cattle call” instead of the assigned seats. This makes the turnaround time incredibly low. They only use one kind of airplane.

They don’t follow the rules of what is expected. Instead, they stay true to a mantra that was pointed out well by Chip and Dan Heath in Made to Stick, “Southwest is the low-cost airline.” Everything else is the dubious luxury of other airlines. This low-cost makes air travel accessible for anybody and grants the freedom of air travel.

Culture. Employees are turned into raving fans for their “freedom” way of life. They are zany and a little odd at times. CEO Herb Kelleher attracts people to the airline industry that are not looking to leave their current employment. He posed for ads dressed as Elvis and asked for outgoing people who would not mind working in a place where Elvis has been spotted. As Kelleher was quoted:

You put your employees first and if you take care of them, then they will take good care of you. Then your customers will come back, and your shareholders will like that, so it’s really a unity.

Continued Entrepreneurialism. Southwest has announced a new program to attract business customers – Business Select. It offers full refunds on tickets, flexibility to change flights, more reward credits and a free in-flight cocktail for a modestly higher fare. They are not afraid to adopt new ideas into their company.

Southwest is thriving and growing in an industry that has been on the ropes for a while. The headlines about the airline industry are an exercise in “free-fall” puns. So, not only did their originality allow them to survive, but it has changed the way people think about flight.

They refuse to fit the mold of behavoir perscribed for mediocrity. Instead, they have chosen to be one of the best, most profitable, enjoyable companies in their industry…they changed the industry.

ASK YOURSELF…

One way to fundamentally analyze where you or your organization stands in your world is to ask yourself: If we didn’t exist, what would the world look like? “World” can be as small as “pet shops in San Fransisco” or “churches in Boise,” but, however you define your world, ask yourself what you offer that no one else can or will.

If you cannot answer that question with anything concrete or immediate, perhaps you should find the way that you can be disruptive to your industry.

HOMEWORK…

I suggest reading Mavericks at Work by Bill Taylor. It has lessons for anyone seeking to rise above mediocrity. Why be just another business blogger when you

Another person to check out is my friend Scott Ginsberg. He is not just another business blogger. He is a writer that has cornered the concept of approachability.

************

Jeremy Nulik, Creative Energy Officer (CEO), St. Louis Small Business Monthly


View Jeremy Nulik's profile on LinkedIn
Jeremy Nulik's Facebook profile
twitter / jeremynulik
Alltop, all the cool kids (and me)

Category…schmategory